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Glasklar supports tree-planting project

Glasklar has launched a new extension to its product line which is supported by a special green campaign for 2022. The lens cleaner is now being offered in a larger 100ml bottle which has four times the filling capacity of a regular bottle.

The larger bottle is designed to be an additional sales line for independent practices, with the aim of it being for home use by all the spectacle-wearing members of the patient’s family. Practices purchasing 100 larger bottles will get a complimentary display of their choice, worth £30, complete with personalised backing imagery.

Following the success of Glasklar’s tree-planting initiative, which has proven popular with customers, the focus this year will be on planting trees in the UK in support of the Platinum Jubilee. For every minimum practice order of 300 regular bottles, or 100 larger ones, a donation will be made to a UK tree charity. It is hoped to raise £1000 across the year. Practices can also order their bottles with the Glasklar love trees symbol, to show their support of the initiative.

Digital Marketing Manager, Ellie Jarman, commented: “Glasklar is the original sustainable lens cleaning system which improves patient retention by encouraging patients to revisit the practice to refill their bottle for free, engendering loyalty. Now it further strengthens the practice’s green credentials by showing its support for our tree-planting campaign.”

The Glasklar bottles and wall mounts are offered in a variety of colours to match practices’ colour schemes and with practice details and logos. Free cleaner concentrate is available for all stockists.

To further promote the company’s eco-credentials, a complimentary tree sapling will be given to customers placing an order at the Glasklar stand E83 at 100% Optical in April.

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