HydraMed Night Launch
Publish Date: 2nd June 2019
Positive Impact launched HydraMed Night Sensitive, a lubricating ointment designed to help relieve the symptoms of dry eyes. The thicker nature of the gel helps provide longer lasting relief from dry eyes during night time.
The improved lanolin-free formulation is for more sensitive eyes. With around 1 in 10 patients potentially allergic to lanolin this is the first of gel of its type. The new formulation is also preservative-free and contains herbal extracts of calendula and chamomile for more soothing relief.
HydraMed Night Sensitive also contains vitamin A which is part of the natural tear film and is found in the cells of the cornea. This makes it effective when used topically.
The new nighttime gel complements the successful HydraMed drops; these contain a unique advanced formulation of two functional ingredients, high-molecular weight hyaluronic acid (HA), which restores and retains hydration, and tamarind seed polysaccharide (TSP), which repairs the ocular surface. HydraMed also restores the isotonic balance of the tears, helping maintain the eyes natural health.
The two HydraMed eyedrop formats help meet differing patient needs. There is the multi-dose bottle which ensure the safe delivery of preservative free drops for up to 90 days after opening and the novel re-sealable daily dose vial, which means that patients can re-use the vial during the day.
HydraMed’s synergistic formula has been shown to be effective against Contact Lens Induced Dry Eye, known as CLIDE. A UK multi practice-based study of 25 patients used HydraMed on the inside of the contact lens during application, with data illustrating that it improved contact lens comfort. In the study, 64% of users reported that HydraMed made their dry eye irritations better at the end of the day, with 72% saying they were also better at the start of the day.
Positive Impact’s marketing and professional services director, Nick Atkins, said: “The HydraMed range really delivers on our desire to provide customers with best-in-class dry eye solutions. Practitioner feedback on the improvement HydraMed drops is having on their patient Dry Eye signs and symptoms has been phenomenal and now, for those patients who benefit from a gel overnight, we have the only lanolin-free formulation on the market.”