GLASKLAR® is a simple, low cost, yet effective way to market your practice and drive customer loyalty.
"Customer Loyalty: Bottled"
The incremental visits that you wouldn’t normally get between eye examinations, help generate relationships and open up conversations that can lead to additional sales opportunities.
An innovative marketing and customer loyalty concept for opticians from GLASKLAR from Positive Impact (Sales) UK - manufactured in Germany. An optic for optics! Cool, funky, own labelled bottles which are refilled in the practice for FREE - Keeps them coming back
The unique GLASKLAR® marketing concept is simple
Patients become ‘card-carrying’ ambassadors for your practice
Help combat marketing pressures from your competition
Generate more sales through word-of-mouth referrals
Add a QR code linked to your website
4-steps to keep them coming back for more
GLASKLAR® bottles are individually printed with your practice logo and contact details.
Install the GLASKLAR® dispenser in a visible and easily accessible location in your practice.
Invite your customers to select an empty GLASKLAR® bottle and fill it for themselves, under your direction.
Encourage customers to come and refill for themselves, anytime, for free.
GLASKLAR comes in a range of 10 different colours to match your practice branding.
In 2018 we launched our new and improved atomiser bottles - now with colour co-ordinated tops and improved atomiser spray.
Still with the same redeeming qualities:
Brand Awareness - every bottle has your logo
A natural solution for a clearer world
Proven formula, based purely on natural ingredients, is suitable for all lens types and coatings
High pressure atomiser propels a fine mist of bubbles helping remove grease for scratch-free cleaning
Refillable bottles reduce your carbon footprint enhancing your ‘green’ credentials
Great for smart phones, tablets, screens and so much more!
Gain new patient’s too…
GLASKLAR® provides your practice with a tool to encourage patients to talk about you to their friends, family and co-workers, helping to generate those all-important new patient referrals. And with features such as a QR code - those potential new leads can be directed to your website to find out more. We can also add Facebook and Twitter details.
All this from a tiny bottle of lens cleaner!
Introducing EasyPay - The convenient and affordable new way to order and pay for your practice's GLASKLAR bottles
Low monthly payments
EasyPay is a payment plan allowing you to spread the cost of your GLASKLAR bottles; so you pay for them bottles at the same rate you give them away.
Best bottle price You no longer have to buyone-off volumes to get the best possible pricing. With EasyPay you get the bottle price based on your total purchase commitment.
EasyPay key benefits include:
Reduced upfront investment
Regular low monthly payments improving cash flow
Best bottle pricing based on volume
Pay for bottles as you use them
Smaller more manageable quantities
Reduced stock holding/storage
Opticians contacted us saying how they loved their new GLASKLAR system so much they wanted to make even more of a feature of it in the practice.
Laura from the practice explains:
"We had been pleased with the response to GLASKLAR in our practice but felt we could do more to make it a central feature and show how much service is at the heart of what we do. We worked with the GLASKLAR marketing team on the idea of a lens cleaning station and point-of-sale to promote it.
We have now installed two additional dispensers and are pleased with the POS advertising the service. We are delighted with our new GLASKAR lens cleaning station, it certainly adds a bit of fun and colour to the practice!"
Practitioners urged to hug this tree-planting campaign
Publish Date: 28th May 2019
Glasklar is building on its green mission with a charity campaign which starts on World Environmental Day. A tree will be planted for every order made for the spectacles lens cleaner, starting on the campaign day, 5 June and running until the end of the year.
The main focus for this year’s World Environmental Day is Beat Plastic Pollution which ties in with Glasklar’s #RefillNotLandfill message of reusing the lens cleaner bottles rather than wasting plastic. The awareness day is held every year on 5 June, with 143 countries taking part to support the initiative.
The trees will be planted by the Earth Day Network in support of The Canopy Project, which is aiming to plant 7.8 billion trees, one for every person on earth, to celebrate the 50th anniversary of Earth Day in 2020.
The trees are being planted across the world, including the UK to highlight that over 15 billion trees on earth are lost each year.
“At Positive Impact, we try to be as environmentally-friendly as possible and are always looking at how we can do more,” explained Positive Impact’s digital marketing coordinator, Ellie Jarman, pictured.
“We also love to run charity campaigns, so this global scheme really inspired us. We know that patients return to the practice to refill their Glasklar bottles and this gives practitioners another reason to encourage them to do so.
“We hope practices will really get behind this campaign and support us. Having more trees is good for all the people and animals on earth, as well as the environment.”
Independent practitioners travelled from far and wide to attend the second GLASKLAR Hub workshop, inluding from Cumbria and the Home Counties. Following the success of the first event held in London last year, the second GLASKLAR Hub was held in the Garage, a funky meeting space at the back of TKS Optometrists in Northampton.
Hub events are an opportunity for practice teams to meet up to network, listen to commercially-orientated speakers and share marketing and business development ideas on how best to use the GlaskLar practice loyalty building tool.
The guest speaker at the second Hub was eyewear stylist Eva Dave, who is on a mission to turn eyewear selection into a joyful and memorable experience that customers want to do again and again.
At the event, she shared some research showing that two thirds of customers are more concerned about having the right style rather than perfect vision (66%). She then went on to explain the three key areas of focus she recommends for practitioners during a styling consultation.
The eyewear stylist also shared her tips on how she makes every fitting appointment, ‘never collection’ a fun and special event, including the use of music, small gifts and the refillable GLASKLAR lens cleaner bottles.
Positive Impact’s Sales and Marketing Director, Nick Atkins, closed the Hub with a very interactive session where practitioners shared their own practice marketing initiatives.
Independents who would like to find out more about Ms Dave’s tips on eyewear styling are invited to attend the next Hub meeting on 10July or on 18September (venues TBC).
We have incorporated a new printing process for you to personalise you GLASKLAR dispenser bottles in a choice of black or white text. This means that your practice name and logo will be larger and even easier for patients to read in the future so why not update your dispenser bottle for a new look in New Year?
Do you want the dispenser to stand out or blend in with your practice décor? No problem as GLASKLAR has got it covered. The glass dispenser bottles come in a stunning choice of colours in matt or shiny finishes to help you colour co-ordinate with your practice branding.
With colours including blue, red, violet and teal, as well as green, orange, silver and black, they really do create great in-practice theatre and a talking point among your customers.
"What attracted us to Glasklar was the idea of having patients re-visit us on a regular basis. We recognised Glasklar would create a greater level of loyalty than we were currently getting. We wanted to differentiate ourselves and take customer loyalty to another level. We are now noticing patients re-visit us every 2-3 months, and will often book their next appointment for themselves or their family, which wasn’t happening for a much longer time”
- Ian Chalmers: Chalmers & Son Opticians, Cardiff
"Patients are definitely coming back. I had one today who said it’s a marvellous cleaner. We only see Glasklar as a totally positive at our practice with no negative aspects what so ever. It’s just a win win win win win all around!"
- Julian: Spectrum Eyecare
"We stocked Glasklar because it is unique and makes us stand out. We have our practice logo and brand message on the black bottles. But more than that, its theatre and fun for the patients! And a regular reference to ‘is it Gin?’ and “don’t drink it “is a common comment made by us and them."
- Brian Tompkins: TKS Optometrists
"We wanted to attract repeat custom and find a way to keep our hard earned patients coming back to us time and time again. We now see some patients every 8 – 12 weeks for refills. It’s also allowed patients who were not regulars to buy the cleaner and they also come back and take advantage of the free refill option. We recently started a sunglass promotion and sited the refill dispenser right next to the promotional display. Already we have converted a couple of sales."