Publish Date: 28th May 2019
Glasklar is building on its green mission with a charity campaign which starts on World Environmental Day. A tree will be planted for every order made for the spectacles lens cleaner, starting on the campaign day, 5 June and running until the end of the year.
The main focus for this year’s World Environmental Day is Beat Plastic Pollution which ties in with Glasklar’s #RefillNotLandfill message of reusing the lens cleaner bottles rather than wasting plastic. The awareness day is held every year on 5 June, with 143 countries taking part to support the initiative.
The trees will be planted by the Earth Day Network in support of The Canopy Project, which is aiming to plant 7.8 billion trees, one for every person on earth, to celebrate the 50th anniversary of Earth Day in 2020.
The trees are being planted across the world, including the UK to highlight that over 15 billion trees on earth are lost each year.
“At Positive Impact, we try to be as environmentally-friendly as possible and are always looking at how we can do more,” explained Positive Impact’s digital marketing coordinator, Ellie Jarman, pictured.
“We also love to run charity campaigns, so this global scheme really inspired us. We know that patients return to the practice to refill their Glasklar bottles and this gives practitioners another reason to encourage them to do so.
“We hope practices will really get behind this campaign and support us. Having more trees is good for all the people and animals on earth, as well as the environment.”