Publish Date: 1st February 2020
Ice blue and copper were the striking new colours launched at 100% Optical by GLASKLAR for the lens cleaner bottles at the heart of its patient loyalty scheme.
The welcome additions bring the number of bottle colours in the range to 12, making it even easier for practice owners to match practice colour schemes or a patient’s new frame.
Refilling the funky GLASKLAR bottles is far more sustainable than single use bottles and ties in with the green #RefillNotLandfill ethos.
Patients find it fun to refill the bottles and it’s also worth highlighting that alternative single use lens wipes contain plastic and are not biodegradable. The bottles are also made in Germany, not China, reducing delivery miles.
The lens cleaner itself uses natural ingredients such as food grade alcohol and sodium bicarbonate with no harsh solvents.
GLASKLAR is a simple, low cost, yet effective way to market your practice. It’s customer loyalty, bottled.