Publish Date: 28th March 2019
Independent practitioners travelled from far and wide to attend the second GLASKLAR Hub workshop, inluding from Cumbria and the Home Counties. Following the success of the first event held in London last year, the second GLASKLAR Hub was held in the Garage, a funky meeting space at the back of TKS Optometrists in Northampton.
Hub events are an opportunity for practice teams to meet up to network, listen to commercially-orientated speakers and share marketing and business development ideas on how best to use the GlaskLar practice loyalty building tool.
The guest speaker at the second Hub was eyewear stylist Eva Dave, who is on a mission to turn eyewear selection into a joyful and memorable experience that customers want to do again and again.
At the event, she shared some research showing that two thirds of customers are more concerned about having the right style rather than perfect vision (66%). She then went on to explain the three key areas of focus she recommends for practitioners during a styling consultation.
The eyewear stylist also shared her tips on how she makes every fitting appointment, ‘never collection’ a fun and special event, including the use of music, small gifts and the refillable GLASKLAR lens cleaner bottles.
Positive Impact’s Sales and Marketing Director, Nick Atkins, closed the Hub with a very interactive session where practitioners shared their own practice marketing initiatives.
Independents who would like to find out more about Ms Dave’s tips on eyewear styling are invited to attend the next Hub meeting on 10 July or on 18 September (venues TBC).