Maxine Green (FInSMM) is an award-winning sales person who has ‘carried the bag’ and risen through the corporate ranks from sales representative to Commercial Director during 19 highly successful years at Bausch & Lomb UK. In her 5 years as Commercial Director she managed the Vision Care business with a total sales responsibility of over £35M. She has extensive experience in sales management and strategic customer partnerships. Her career progression within this major blue-chip organisation was through consistent delivery of results, performance related promotions, hard work and ambition.
Maxine has led strategy and business planning processes; resulting in above target growth achievements. She has achieved above plan gross margin improvements, primarily driven by introducing price volume models and implementing product rationalisation. Her focus on medical marketing and technical excellence in the sales process helped B&L move away from price driven negotiations.
Maxine’s sales, organisation and operational skills have been rewarded on numerous occasions including gaining Category Captaincy status in two of the UK’s top four grocery retailers, as well as being awarded the “Best Supplier Award” by ASDA during her time as National Accounts Manager at Bausch & Lomb.
Maxine left B&L in 2007 and has continued her success, providing sales management and marketing consultancy to several companies in the contact lens and pharmaceutical sectors, as well as setting up Positive Impact with Nick Atkins. A key skill being used by current clients is her ability to review, re-structure and overhaul internal sales processes, improving outcomes and delivering above target performance. Maxine was instrumental to the successful launch of a dry eye product range into Optometry (Altacor) and more recently consulted for a number of years for No7 Contact Lenses in the role of Commercial Director. Here her track record of implementing appropriate sales strategies led to more effective sales journey cycles, increased sales per account and more than doubling the company’s turnover. She has currently served two terms of office on BCLA Council, where she is currently Treasurer and a member of the executive board.